After the Lead: the way to Sell Your Insurance Leads
After the Lead: the way to Sell Your Insurance Leads

You've done some research, chosen a leads provider that delivers fresh, real-time leads and have set filters to receive only the leads you'll write--and now they're popping into your inbox. Now what?

Learning some best practices from expert agents may be a good way to urge off on the proper foot. With a couple of tips, you will be ready to sell leads just like the experts--and surpass the competition.

Contacting the Lead

When it involves capitalizing on your insurance leads, contacting your leads during a timely manner is important . this is often very true if you're buying real-time leads--by making immediate contact, you'll quote a consumer while they're within the shopping mood and curious about what you'll do for them.

So after you receive the lead, do you have to call or email the prospect? the solution thereto question is basically a matter of private preference. Many agents feel that it's less intrusive to email a lead instead of phone them; other agents feel that immediate contact can best be made by phone. you'll likely have the simplest luck employing a combination of both phone and email to succeed in your lead.

If you cannot get a hold of a lead by phone, confirm to send them an email detailing who you're , your company and what you've got to supply . Email is additionally an excellent follow-up tool to use after you've spoken to a lead--thanking them for some time and stating your eagerness to make a account .

If you cannot get a hold of the prospect on the primary or second try, don't hand over . Vary your call times and send a further email to remind the buyer of what you'll do for them. Just remember to pursue your leads tactfully--no one likes to feel chased.


  • Expert Tip: to hurry the contact process, you would possibly want to make a template to insert because the footer of your emails. you ought to include your name, a brief professional profile and the way you'll best be reached.

Selling the Lead

Now you've got "> that you've got established contact with the lead and they are curious about what you have to supply , it is time to form that lead a replacement client. How are you able to secure the sale?

As you've probably learned, it is vital to place less emphasis on the sales talk and more emphasis on engaging the prospect in conversation. By starting a conversation, you'll study your prospect--what does she need out of her coverage? What does he want from his coverage? Establishing a rapport with the prospect will build trust--an essential component to closing sales.

You can also move the sales process along by eliminating pressure. you do not wish to feel pressured to form a purchasing decision and neither do your prospects. rather than forcing them into a choice , you'll encourage the prospect by reiterating what your product will do for them, your commitment to customer service and the way much money you'll save them.

You should even have something for the buyer to seem at. A brochure or folder of materials outlining your products and knowledge will further illustrate why and the way your services will meet their needs, also as give them something to ask once they plan to buy.


  • Expert Tip: Whether you're lecture the lead on the phone or they're seated ahead of you, start the conversation with some open-ended inquiries to get the prospect talking. Listen intently--and tailor the benefits of your services accordingly!

Taking Back Lost Sales

So you lost the prospect to a competitor. Don't beat yourself up; it happens to the simplest agents. And, albeit you're down, you are not out!

While many agents let lost prospects go and advance to subsequent lead, expert agents keep track of prospects, namely people who were lost by a narrow margin. rather than shredding the contact information, file it away to be contacted again in six months. You never know, they'll be able to buy insurance again and provides you a second chance!


  • Expert Tip: rather than filing prospect information during a paper file to be forgotten about, enter the knowledge into an electronic file and have an alert sent to your email to contact the prospect in six months. When it pops up, you will have the prospect's contact information and other helpful details right at your fingertips. Send them an email and see if they're able to shop!

Sell Your Leads just like the Pros

You've talked the talk, now it is time to steer the walk! Implement these best practices into your sales strategy and sell more auto, home, life and insurance leads today!

About InsureMe

Megan L. Mahan may be a copywriter and insurance information expert with InsureMe in Englewood, Colorado. InsureMe links agents nationwide with consumers buying insurance. Specializing in auto, home, life, long-term care and insurance quotes, [http://www.insureme.com] the InsureMe network provides thousands of agents with insurance leads [https://agent.insureme.com] per annum . For more information, visit InsureMe.com.

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